Hailey Bieber has successfully combined her inherited celebrity and her own cultivated business acumen to turn her public persona into a lucrative brand worth an astounding $200 million. Her booming modeling career and the growing popularity of her skincare brand, Rhode, have both contributed to her notable increase in net worth, especially in the last three years. Though many people link her to her husband Justin Bieber’s celebrity circle, Hailey has become a force in her own right thanks to her astute business judgment and well-timed brand positioning.
With remarkable accuracy, she entered the beauty industry in 2022 with the launch of Rhode. The minimalist skincare brand quickly gained popularity by promoting hydration-focused routines and the viral “glazed donut skin” trend. Rhode sold 36 bottles of its hero serum per second at one point, according to reports, and sold out several times through shrewd digital marketing and limited-edition drops. Hailey is currently investigating a possible billion-dollar sale of the business, which brings in nearly $200 million a year, according to Reuters. Should the deal go her way, it would greatly improve her financial situation.
| Attribute | Detail |
|---|---|
| Full Name | Hailey Rhode Baldwin Bieber |
| Date of Birth | November 22, 1996 |
| Age | 28 |
| Birthplace | Tucson, Arizona, USA |
| Nationality | American |
| Occupation | Model, Entrepreneur, Media Personality |
| Net Worth (2025) | $200 million |
| Spouse | Justin Bieber (m. 2018) |
| Children | 1 (born August 2024) |
| Height | 5 ft 8 in (1.73 m) |
| Agency | IMG Models |
| Brand Ownership | Founder & Creative Director of Rhode Skincare |
| Notable Brand Revenue | Rhode generating ~$200 million annually |
| Source | Celebrity Net Worth |
Prior to taking over the beauty industry, Hailey Baldwin Bieber was well-known for walking the catwalks of major fashion weeks and making appearances in Versace, Tommy Hilfiger, and Ralph Lauren advertisements. She climbed the fashion ladder steadily after signing with Ford Models at the age of 17. Her elegant 2014 runway debut for Topshop and Sonia Rykiel hinted at a promising career that quickly developed through Harper’s Bazaar, Elle, and Vogue covers.
She contributed to the advancement of trends with surprisingly low cost resonance through strategic partnerships and high-profile fashion moments, frequently dressed in vintage Tom Ford, Marine Serre, or Dolce & Gabbana. From Gen Z to seasoned editors, her ability to combine vintage couture with contemporary streetwear has made her a style icon for millions of people. Hailey transforms fashion into commentary rather than just wearing it. Her impact goes far beyond appearances, whether she is fronting Levi’s denim ads or co-hosting “Drop the Mic.”
Hailey has produced something especially inventive by fusing personal branding with business goals. Rhode, which is derived from her middle name, embodies her aesthetic philosophy and goes beyond a simple business ploy. The brand is firmly established in a new category of celebrity-led companies with substance thanks to its sophisticated, understated packaging and cutting-edge formulas. Rhode easily occupies this upper echelon, drawing comparisons to Selena Gomez’s Rare Beauty and Rihanna’s Fenty. All three founders capitalize on their current celebrity while enhancing it through remarkably transparent and profitable execution.
Although her marriage to Justin Bieber has undoubtedly increased her profile, she has developed a persona independent of her husband’s celebrity. After being closely watched at first, their relationship has developed into a well-known but purposefully private alliance. They have publicly backed each other’s endeavors, co-starred in advertisements, and collaborated on music videos. However, free from the customary dependency that celebrity wives frequently experience, Hailey’s digital empire and beauty endeavors function as autonomous revenue generators.
The narrative of Hailey’s brand is remarkably consistent with more general changes in celebrity entrepreneurship. Successful people today monetize authenticity rather than just influence. At a time when influencer fatigue is evident, Hailey’s dependable branding, simple graphics, and straightforward narrative feel particularly welcome. She maintains an incredibly stable public tone, one that is centered on community, health, and self-care, even when controversies arise, such as online feuds or speculative tabloid chatter.
Notably, she showed acute media literacy in early 2025 when she responded to false information about Rhode’s valuation. She didn’t overhype the rumor that Rhode was worth $1.44 billion, instead letting reliable reports do the talking. She demonstrated that she was a serious founder and not just a figurehead by bringing in JPMorgan and Moelis to investigate the sale.
Though less well-known, her charitable side demonstrates thoughtful values. Hailey has been open about health issues like the mini-stroke she had in 2022, used her platform to advocate for reproductive rights, and donated her Fyre Festival earnings to charity. She has created a strong persona by being transparent about her physical and mental health, which is especially helpful for fans going through comparable difficulties.
Hailey’s influence in the online and offline fashion industries has only grown during 2024 and 2025. She connects tradition and innovation by dressing in vintage Gucci that Anna Wintour once wore on the streets of New York or by accessorizing Rhode launches with carefree elegance. For today’s influencers-turned-CEOs, the contrast between a digitally native empire and the Baldwin legacy provides a model.
By preserving a consistent brand voice, creating impactful imagery, and making investments in her career development, Hailey Bieber has carried out a strategy that seems especially relevant today. Rhode’s business infrastructure is incredibly resilient, regardless of whether it sells for a billion dollars or not. From a teenager wearing Tommy Hilfiger to a beauty mogul pursuing prestigious investment banks, her story is one of deliberate evolution.
