Sophia Hutchins combined business aspirations with personal tenacity to create a career that was remarkably successful. She transformed publicity into profitable ventures by establishing the gender-neutral sunscreen brand LUMASOL and overseeing Caitlyn Jenner’s high-profile affairs. Her ability to diversify her revenue streams through brand partnerships, television appearances, and strategic alliances is demonstrated by her estimated net worth, which was between $4 and $5 million at the time of her tragic ATV accident in July 2025.
Sophia transitioned while attending Pepperdine University. She was born and raised in Bellevue, Washington, and later settled in Malibu. She took on leadership responsibilities during those early years and eventually became the first openly transgender student government member at the university. Her confidence and communication skills, which she would later utilize to negotiate Hollywood’s frequently unpredictable media landscape, were especially enhanced by that experience.
Sophia Hutchins – Bio, Career & Financial Snapshot
| Attribute | Detail |
|---|---|
| Full Name | Sophia Michelle Hutchins |
| Date of Birth | April 1, 1996 |
| Date of Death | July 2, 2025 |
| Age at Passing | 29 |
| Height | 5 ft 6 in (168 cm) |
| Nationality | American |
| Education | Pepperdine University – B.S. in Economics |
| Notable Roles | CEO of LUMASOL, Manager to Caitlyn Jenner |
| Estimated Net Worth | $4–5 million (as of July 2025) |
| Known For | Entrepreneurship, LGBTQ+ Advocacy, Media Figure |
Sophia obtained early-stage funding from reputable Silicon Valley investors through strategic alliances. Particularly creative was LUMASOL‘s business strategy, which positioned SPF protection as a daily requirement rather than a seasonal luxury. Her mist-on sunscreen, which attracted attention from publications like Forbes and WWD, was designed to cater to makeup wearers, commuters, and skincare minimalists, in contrast to conventional lotions. It perfectly matched her aesthetic sensibilities because it was not only practical but also aesthetically pleasing.
Sophia established a highly adaptable niche by overseeing Caitlyn Jenner’s appearances and actively influencing Jenner’s public persona after her transition. She briefly took on the role of gatekeeper for Caitlyn’s brand partnerships, social commentary, and press appearances. It was a high-trust role that called for professionalism, compassion, and thoughtful judgment. Notably, she accomplished this while upholding her own image, frequently displaying her authority at panels, beauty campaigns, and red carpet events with a characteristic poise.
In a culture that thrives on controversy, Sophia maintained a remarkable level of composure despite growing rumors about her relationship with Jenner. She insisted that their relationship was both family and work—they shared a home, a dog, and a synchronized daily routine, but not love. She showed media literacy well beyond her years by being able to address rumors without causing scandal.
Although her climb was generally uneventful, she faced obstacles that demonstrated her strength and resilience. Her startup was briefly clouded by a 2020 employee lawsuit, and public skepticism was sparked by a now-dismissed 2024 lawsuit involving a cryptocurrency venture. She nevertheless took a step forward. Her answers were remarkably measured, and she maintained her convictions despite criticism, even when she supported controversial candidates like Donald Trump in the 2024 presidential election.
Sophia’s social media strategy has been very effective in sustaining engagement over the last five years without going overboard. With almost 240,000 followers, she shared carefully chosen glimpses of her life on Instagram, including moments of advocacy, fashion, and entrepreneurship. Her feed displayed a rare combination of glamour and groundedness among influencers, even though she avoided making too many personal revelations.
Sophia tragically lost her life in a high-speed ATV accident close to her Malibu home on July 2, 2025. The car killed people when it collided with another vehicle and fell off a steep cliff. She was declared dead at the scene by emergency personnel. The media and LGBTQ+ advocacy groups, especially those who had followed her ascent to entrepreneurship, were taken aback by the incident.
Her prominence in the skincare industry has grown dramatically since LUMASOL’s debut, igniting discussions about inclusivity in beauty. In addition to creating a personal vacuum in Caitlyn Jenner’s life, her passing also marked a conspicuous absence in a developing movement that combined representation and commerce.
Founders of early-stage startups frequently struggle with customer loyalty and brand identity. However, Sophia had a thorough understanding of her market and based LUMASOL on her personal experience, which made her pitch genuine, approachable, and purpose-driven. At business conferences, where she regularly spoke on panels about gender inclusion and startup innovation, her genuineness made her particularly captivating.
By the time of her death, Sophia’s sources of income had changed significantly. Her income was diversified in a way that showed long-term potential, ranging from speaking engagements and television licensing fees to endorsement agreements and business equity. Not only did her $4–$5 million net worth reflect her prior achievements, but it also symbolized the potential she was actively pursuing.
Young businesspeople who want to combine activism and style may research her business case in the years to come. Sophia Hutchins served as an example of how one’s identity and commercial opportunity can coexist without being exploited or acting fake. She took a nuanced yet calculated approach that was both professional and personal, forward-thinking yet grounded in measured realism.
Sophia made the decision to prioritize legacy over short-lived virality in a sea of influencers. According to reports, she was negotiating documentary options with production companies while working on a memoir. These initiatives could have increased her financial status and influence even more if she had survived.
